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C  Looalst     John     B 

31^.43  The     Hont*na    •Ik 

7^927  hunting    oxpwrlenco 

F**  raphe 
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THE  MONTANA  ELK  HUNTING  EXPERIENCE: 

A  Contingent  Valuation  Assessment 
of  Economic  Benefits  to  Hunters 


STATE  DOCUMENTS  COLLECTION 

JAN  5    1989 

MONTANA  STATE  LIBRARY 

1515  E.  6th  AVE. 
HELENA,  MONTANA  5962Q 


«    PLEASE  RETURN 


September  1988 


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loomi  s,     John     B 

The    yontaaa    elit 
hunting    experience 


MONTANA  STATE  LIBRARY 


T>t*  Montana  att  hunting  aapananc* 


3  0864  00062489  3 


THE  MONTANA  ELK  HUNTING  EXPERIENCE: 


A  CONTINGENT  VALUATION  ASSESSMENT 
OF  ECONOMIC  BENEFITS  TO  HUNTERS 


Prepared  for 
Montana  Department  of  Fish,  Wildlife  and  Parks 


By 

Dr.  John  Loomis 

Division  of  Environmental  Studies 

Department  of  Agricultural  Economics 

UNIVERSITY  OF  CALIFORNIA,  DAVIS 

and 

Joseph  Cooper 

Department  of  Agricultural  Economics 

UNIVERSITY  OF  CALIFORNIA,  DAVIS 

and 

Dr.  Stewart  Allen 

Department  of  Wildland  Recreation 

UNIVERSITY  OF  IDAHO 

Moscow,  Idaho 


September  1988 


Major  portions  of  the  funding 
required  to  produce  the  reports 
in  this  series  were  provided  by 
the  Federal  A.id  in  Sport  Fish 
and  Wildlife  Restoration  Acts. 


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ACKNOWLEDGEMENTS 


The  study  design,  survey  design  and  survey  administration  were 
greatly  facilitated  by  Rob  Brooks,  Economist,  Montana  Department 
of  Fish,  Wildlife  and  Parks.   John  Duf field  provided  many 
valuable  suggestions  regarding  the  analysis.   The  calculation  of 
benefits  from  the  logit  equations  made  use  of  a  program  written 
by  Michael  Welsh  at  the  Oklahoma  State  University.   His  guidance 
in  using  the  program  is  appreciated  but  he  bears  no 
responsibility  for  the  specific  application  here. 


EXECUTIVE  SUMMARY 


The  net  economic  value  of  elk  hunting  in  Montana  was  estimated 
using  both  the  open-ended  and  dichotmous  choice  Contingent 
Valuation  Methods.   This  technique  was  applied  to  a  majority  of 
elk  hunting  areas  in  Western  Montana.   For  the  Fall  1986  season 
the  net  willingess  to  pay  for  the  current  elk  hunting  conditions 
was  $262  per  trip  or  $39.90  per  hunter  day.   If  the  chances  of 
harvesting  a  six-point  bull  elk  were  to  double,  the  value  would 
be  expected  to  rise  to  $345  per  trip.   The  value  of  elk  hunting 
in  the  areas  studied  in  Montana  would  not  change  significantly  if 
the  number  of  other  elk  hunters  seen  dropped  in  half.   This  may 
be  due  to  the  fact  that  Montana  elk  hunters  saw  very  few  other 
hunters  during  their  nearly  week  long  trips. 

Values  are  reported  for  each  of  five  Montana  Department  of  Fish, 
Wildlife  and  Parks  Administrative  Regions,  as  well  as  for  18  Hunt 
Areas  in  Western  Montana.   These  Hunt  Areas  represent  nearly  70 
Hunt  Districts.   Values  in  all  Regions  exceeded  $200  per  trip. 

The  net  economic  value  of  hunting  was  also  estimated  by  hunter 
type.  Specifically,  hunters  can  be  grouped  according  to  their 
motivations  for  hunting  and  the  type  of  elk  hunting  experience 
they  prefer.  Four  distinct  hunter  types  were  identified.  The 
value  of  elk  hunting  varied  from  as  little  as  $164  per  trip  to 
as  much  as  $360  per  trip  between  these  groups.  Willingness  to 
pay  for  doubling  chances  of  harvesting  a  six-point  or  larger  bull 
elk  varied  between  the  groups. 


TABLE  OF  CONTENTS 

ACKNOWLEDGEMENTS  i 

EXECUTIVE  SUMMARY   ii 

TABLE  OF  CONTENTS iii 

LIST  OF  TABLES iv 

LIST  OF  FIGURES v 

CHAPTER  I:   INTRODUCTION  1 

Study  Purpose 1 

Definition  of  Economic  Benefits  1 

CHAPTER  II:   MEASUREMENT  OF  NET  WILLINGNESS  TO  PAY:  THE 

CONTINGENT  VALUATION  METHOD  4 

Validity  and  Reliability  of  CVM 5 

Estimation  of  Willingness  to  Pay  Using  Dichotornous 

Choice  CVM 6 

CHAPTER  III:  APPLICATION  OF  CVM  TO  MONTANA  ELK  HUNTING  .  .  8 

Data  Sources 8 

Contingent  Valuation  Questions  Asked   8 

Logit  Equations  to  be  Estimated  for  the 

CVM  Questions 9 

Estimation  of  Logit  Equations  10 

CHAPTER  IV:   STATISTICAL  RESULTS  13 

Estimated  Logit  Equations:  State  Average   13 

Estimated  Logit  Equations:  Hunt  Area  and 

Administrative  Regions  16 

CHAPTER  V:   BENEFITS  ESTIMATES  22 

State  Average  Elk  Hunting  Benefits   22 

Hunt  Area  and  Region  Average  Elk  Hunting  Benefits  .  .  33 

CHAPTER  VI:   ANALYSIS  OF  MONTANA  ELK  HUNTERS  STRATIFIED 

BY  PREFERENCE  TYPE 34 

Hunter  Preference  Groupings  34 

Economic  Analysis  of  Each  Grouping   35 

Statistical  Results  35 

Benefit  Estimates  by  Group  and  Comparison  of 

Different  Hunter  Groupings  37 

CHAPTER  VII:   CONCLUSIONS   44 

REFERENCES 45 

APPENDIX:   SURVEY  INSTRUMENT  48 


LIST  OF  TABLES 
Figure  Title  E^ge 

1  Montana  elk  hunting  logit  equation,  current 

conditions 15 

2  Montana  elk  hunting  logit  equation,  six-point 

or  larger  bull  elk 15 

3  Montana  elk  hunting  logit  equation  reduce 

number  of  other  hunters  seen  in  half 16 

4  Hunt  area  specific  logit  equations  for  current 

condition  ( t-statistics  in  parentheses)   ...    17 

5  Hunt  area  specific  logit  equations  for  double 

chances  of  harvesting  a  six-point  or  larger 

bull  elk  (t-statistics  in  parentheses)  ....    18 

6  Hunt  area  specific  logit  equations  for  reducing 

number  of  other  elk  hunters  seen  by  half 
(t-statistics  in  parentheses)   19 

7  Regional  logit  equations  for  Montana  elk 

current  conditions  (t-statistics  in 

parentheses)  20 

8  Regional  logit  equations  for  double  chances  to 

harvest  six-point  or  larger  bull  elk 

(t-statistics  in  parentheses)   20 

9  Regional  logit  equations  for  seeing  half  as 

many  elk  hunters  (t-statistics  in 

parentheses)  21 

10  State  average  net  economic  values  per  trip  and 

per  hunter  day  (all  sites  combined) 23 

11  Montana  elk  hunting  values  by  hunt  area, 

current  condition   26-30 

12  Montana  elk  hunting  values  by  region   31 

13a     Logit  equations  for  Montana  elk,  by  cluster, 
current  conditions  (t-statistics  in 
parentheses)  36 

13b     Double  chances  of  harvesting  a  six-point  or 

larger  elk  (t-statistics  in  parentheses)  ...    36 

13c     Reduce  number  of  elk  hunters  seen  by  half 

(t-statistics  in  parentheses)   36 

14      Economic  values  by  Montana  elk  hunter 

preference  clusters   38 

iv 


LIST  OF  FIGURES 

Figure                         Title  Page 

1  Hypothetical  Demand  Curve  for  Elk  Hunting  ....  3 

2  Elk  Hunting  Areas 14 

3  Estimated  Logit  Equation  for  Hunting  Area  ....  25 

4  Elk  Hunters'  Willingness  to  Pay  for  Current 

Hunting  Conditions  32 

5  Willingness  to  pay,  current  conditions   40 

6  Willingness  to  pay,  double  chances  of 

harvesting  six-point  elk  41 

7  Difference  in  WTP  for  six-point  elk 42 

8  Difference  in  WTP  to  see  half  as  many  hunters  .  .  43 


CHAPTER    I 


INTRODUCTION 


Stu<Jy  Purpose 

This  report  presents  an  evaluation  of  the  qualitative  dimensions 
of  elk  hunting  in  selected  areas  in  Montana.   The  primary  purpose 
is  to  investigate  how  the  role  of  hunter  motivations  and 
preferences  for  different  hunting  experiences  influence  the 
satisfaction  and  economic  value  received  by  persons  hunting  elk 
in  Montana.   Specific  qualitative  dimensions  evaluated  include 
the  economic  value  to  the  hunter  of  doubling  his  chances  of 
harvesting  a  six-point  or  larger  bull  elk,  and  of  seeing  one-half 
the  number  of  elk  hunters.   In  addition,  since  the  number  of 
observations  for  each  Hunting  Area  was  two  to  ten  times  as  large 
as  in  the  baseline  elk  hunting  report.  Hunt  Area  specific  values 
are  provided  to  value  current  hunting  conditions  in  Hunt  Areas 
sampled.   However,  not  all  elk  hunting  areas  in  Montana  were 
analyzed.   The  values  for  the  Hunt  Areas  analyzed  may  be  of  use 
to  planners  and  economists  in  performing  site  specific  analyses. 

The  primary  contribution  from  analysis  of  this  data  set  as 
compared  to  the  baseline  elk  hunting  lies  in  two  areas: 

(1)  Change  in  elk  hunter  benefits  associated  with  harvesting 
six-point  or  larger  bull  elk  and  benefits  of  reduced 
congestion  in  Hunt  Areas,  and 

(2)  Estimation  of  benefits  of  elk  hunting  stratified  by  the  type 
of  hunter  and  his  motivation  for  elk  hunting.   This  latter 
stratification  is  referred  to  as  hunters  classified  into 
"preference  clusters"  based  on  the  hunters'  responses  to  a 
set  of  questions  designed  to  measure  their  motivations  for 
hunting  and  preferences  regarding  the  natural  setting  and 
hunting  regulations. 

Elk  hunting  benefits  are  estimated  at  the  State  level,  for  five 
Regions  and  for  18  Hunt  Areas  in  Western  Montana  for  three 
scenarios:   current  conditions,  doubling  chances  of  bagging  a 
six-point  or  larger  bull  elk  and  reducing  congestion.   In 
addition,  elk  hunting  benefits  by  elk  hunter  type  are  presented 
at  the  State  level. 

Definition  of  Economic  Benefits 

Many  Federal  agencies  are  required  by  U.S.  Water  Resources 
Council  Principles  and  Guidelines  (1983)  to  use  the  concept  of 
net  willingness  to  pay  to  measure  the  economic  value  of  both 
marketed  goods  (e.g.,  agricultural  commodities,  hydropower,  etc.) 


and  non-marketed  resources  (e.g.,  recreation)  in  Benefit  Cost 
Analysis  or  evaluation  of  Federal  actions.   When  performing 
natural  resource  damage  assessments,  the  U.S.  Department  of 
Interior  regulations  require  that  the  calculation  of  economic 
values  gained  (or  lost)  to  society  be  measured  in  terms  of  net 
willingness  to  pay  (U.S  Department  of  Interior,  1986).   The 
Bureau  of  Land  Management  (1982)  also  uses  net  willingness  to  pay 
as  a  measure  of  economic  benefits  of  wildlife  and  other  resources 
when  performing  benefit  cost  analysis.   Use  of  the  net 
willingness  to  pay  criteria  is  also  recommended  in  textbooks  on 
Benefit  Cost  Analysis  (Sassone  and  Schaffer,  1978;  Just,  Hueth 
and  Schmitz,  1982).   While  willingness  to  accept  compensation 
rather  than  willingness  to  pay  should  be  used  for  valuing  losses, 
many  Federal  agencies  use  the  more  conservative  measure  of 
willingness  to  pay. 

To  quantify  economic  value  requires  measurement  of  an 
individual's  maximum  willingness  to  pay  for  elk  hunting  in 
Montana.   The  concept  of  net  willingness  to  pay  can  be  explained 
by  way  of  illustration  using  Figure  1.   This  figure  illustrates  a 
hypothetical  demand  curve  of  a  Montana  elk  hunter.   This  curve 
shows  the  visitor  would  pay  $50  for  the  first  trip,  $35  for  the 
second  trip,  $25  for  the  third  trip,  and  $10  for  the  fourth 
trip.   If  elk  hunting  costs  $10  in  terms  of  transportation 
costs,  then  the  demand  curve  indicates  that  only  four  trips  will 
be  taken.   That  is,  in  deciding  how  many  times  to  visit,  the 
visitor  compares  the  amount  they  are  willing  to  pay  with 
the  amount  they  must  pay.   As  long  as  the  amount  they  are 
willing  to  pay  exceeds  the   amount  they  must   pay,  the  consumer 
receives  a  net  benefit  or  "profit"  from  visiting.   When  the 
profit  from  visiting  becomes  negative  (as  it  would  on  the  fifth 
visit  which  is  worth  only  $5  but  costs  $10)  the  recreationists 
stops  visiting. 

The  profit  or  "consumer  surplus"  is  the  difference  between  what 
they  are  willing  to  pay  and  what  they  must  actually  pay.   In 
Figure  1,  the  net  willingness  to  pay  to  be  able  to  elk  hunt  at  a 
particular  hunt  district  in  Montana  equals  the  area  under  the 
demand  curve  but  above  the  cost  per  trip  of  $10.   The  net 
willingness  to  pay  in  Figure  1  is  $105  (45  +  32.50  +  20  +  7.5) 
and  the  actual  expenditures  equals  $40.   The  average  willingness 
to  pay  per  trip  is  $26.25  and  the  average  expenditure  is  $10 
per  trip  in  this  hypothetical  example. 


FIGURE  1 


Demand  curve 


Trips/Year 


Figure  1.  Hypothetical  Demand  Curve  for  Elk  Huntinq 


CHAPTER  II 


MEASUREMENT  OF  NET  WILLINGNESS  TO  PAY; 
THE  CONTINGENT  VALUATION  METHOD 


The  class  of  techniques  referred  to  as  the  Contingent  Value 
Method  (CVM)  are  commonly  used  techniques  to  empirically  measure 
willingness  to  pay  for  elk  hunting  under  current  and  improved 
conditions.   CVM  is  a  widely  accepted  method  for  valuing  both 
recreation  and  other  noninarketed  benefits  of  environmental 
resources  in  general  and  recreation  in  particular  (see  Cummings, 
Brookshire  and   Schulze,  1986  for  a  review  of  CVM) .   CVM  has 
been  recommended  twice   by  the  U.S.  Water  Resources  Council 
(1979,  1983)  under  two  different   Administrations  as  one   of  two 
preferred  methods  for  valuing  outdoor  recreation  in  Federal 
benefit  cost  analyses.   Recently,  the  U.S.  Department  of 
Interior  (1986)  endorsed  CVM  as  one  of  the  two  preferred 
methods  for  valuing  natural  resource  damages. 

The  basic  notion  of  CVM  is  that  a  realistic  but  hypothetical 
market  for  "buying"  use  and/or  preservation  of  a  nonmarketed 
natural  resource  can  be  described  to  an  individual.   Then  the 
individual  is  told  to  use  the  market  to  express  their  valuation 
of  the  resource.   Key  features  of  the  market  include:   (1) 
description  of  the  resource  being  preserved;   (2)  means  of 
payment  (often  called  payment  vehicle)  and  (3)  the  value 
elicitation  procedure. 

The  means  of  payment  must  be  realistic  and  emotionally  neutral 
for  the  respondent.   To  improve  realism,  the  payment  vehicle 
should  be  appropriate  for  the  resource  and  market  constructed. 
In  this  study  of  Montana  elk  hunting  the  payment  vehicle  used 
was  an  increase  in  elk  hunting  trip  cost.   This  payment  vehicle 
fulfills  the  requirement  of  being  emotionally  neutral  (as 
compared  to  increases  in  elk  hunting  license  fees)  and  is 
certainly  believable  given  the  changes  in  gasoline  costs. 

The  value  elicitation  procedure  can  be  one  of  three  types. 
First,  there  are  open-ended  willingness  to  pay  questions 
(sometimes  aided  with  a  payment  card  listing  alternative  dollar 
amounts),  that  simply  ask  the  respondent  to  state  the  maximum 
increase  they  would  pay.   Another  procedure  is  the  close-ended 
"iterative   bidding"  type  question  where  the  interviewer  states 
a  dollar  amount  and  the  respondent  answers  yes  he  or  she  would 
pay  or  no  he  or  she  will  not  pay.   If  a  yes  is  elicited,  the 
amount  is  raised  and  this  process  repeated  until  a  no  recorded. 

More  recently  a  close-ended  dichotomous  choice  approach  to 
Contingent  Valuation  has  been  developed  (Bishop  and  Heberlein, 
1979;  Hanemann;  1984).   The  dichotomous  choice  approach  is  much 


like  the  first  round  of  an  iterative  bidding  sequence. 
Specifically,  the  elk  hunter  is  asked  if  he  or  she  would 
continue  to  visit  the  site  if  the  trip  costs  increased  by  $X, 
where  the  dollar  amount  ($X)  is  varied  among  hunters  in  the 
sample.   In  this  case,  the  first  yes  or  no  answer  is  recorded 
and  the  questioning  stops.   How  the  analyst  obtains  estimates  of 
maximum  willingness  to  pay  from  dichotomous  choice  CVM 
questions  will  be  explained  in  more  detail  below.   The 
dichotomous  choice  approach  will  be  also  explained  more  below. 
In  this  study  the  open-ended  and  dichotomous  choice  approaches 
rather  than  iterative  procedure  was  used.   This  was  partly  due 
to  the  choice  of  a  mail  survey  which  makes  iterative  bidding 
impractical . 

Validity  and  Reliability  of  CVM 

Of  course,  some  people  might  question  the  accuracy  of  answers  to 
simulated  markets  as  compared  to  real  markets  where  cash 
actually  changes   hands.   Would  people  really  pay  the  dollar 
amounts  they  state  in  these  surveys?   The  empirical  evidence  to 
date  indicates  that  when  asking  willingness  to  pay  (rather  than 
willingness  to  accept),  that  people  would  pay  approximately 
what  they  state  in  the  surveys.   This  conclusion  is  based  on 
several  comparisons  of  real  cash  markets  with  simulated  markets 
used  in  Contingent  Valuation.   One  study  of  the  benefits  of 
improving  air  quality  in  the  Los  Angeles  basin  compared  the 
hedonic  property  value  approach  to  the  Contingent  Value  Method. 
The  comparison  was  between  housing  price  differentials  in  areas 
of  the  Los  Angeles  basin  with  less  air  pollution  and  how  much 
people  said  they  would  pay  for  the  same  reduction  in  air 
pollution.   The  study  by  Brookshire  et  al.,  (1982),  showed  that 
stated  willingness  to  pay  for  a  reduction  in  pollution  was 
statistically  less  than  what  people  had  actually  paid. 

The  second  series  of  CVM  validity  experiments  were  carried  out  by 
Bishop  and  Heberlein  (1979)  and  Welsh  (1986)  in  Wisconsin.   In 
the  Bishop  and  Heberlein  study,  they  compared  how  much  goose 
hunters  said  they  would  pay  for  a  goose  hunting  permit  with  the 
amount  of  cash  a  similar  group  of  goose  hunters  actually  accepted 
for  their  goose  hunting  permits.   The  actual  cash  value  of  the 
goose  hunting  permit  was  $63  while  the  stated  willingness  to 
pay  was  $21. 

In  more  recent  work  on  deer  hunting  permits,  the  Wisconsin 
Department  of  Natural  Resources  allowed  Welsh  (1986)  to  buy  and 
sell  up  to  75  deer  permits.   Two  markets  were  set  up  to  sell 
permits.   One  was  a  real  market  where  hunters  were  given  a  price 
and  asked  if  they  would  buy  at  that  price.   The  other  was  a 
Contingent  Value  market  where  the  same  price  was  quoted  but 
the  transaction  did  not  involve  real  money  and  no  permits  traded 
hands.   The  results  indicate  the  Contingent  Value  market 


obtained  values  that  were  generally  25%  higher  than  the  actual 
cash  values  (Welsh,  1986). 

Research  on  reliability  of  CVM  by  Loomis  (1988)  indicates  there 
is  no  statistical  difference  between  an  individual's  initial 
willingness  to  pay  to  preserve  Mono  Lake  and  his  willingness  to 
pay  nine  months  later.   Test-retest  correlations  relating  an 
individual's  willingness  to  pay  to  preserve  Mono  Lake  in  the  two 
periods  showed  a  statistically  significant  relationship. 

The  essence  all  of  these  comparisons  of  real  markets  to  simulated 
markets  of  CVM  is  that  respondents  do  attempt  to  give  their  true 
value  of  the  resource.   The  behavior  exhibited  and  statements 
of  value  appear  to  sometimes  understate  the  value  and,  in  other 
cases,  to  slightly  overstate  the  value.   The  degree  of 
overstatement,  when  it  occurs,  seems  to  be  reasonably  small. 

Based  on  these  studies,  it  appears  that  one  can  have  some 
confidence  that  statement  of  willingness  to  pay  elicited  in 
Contingent  Value  surveys  bears  a  close  resemblance  to  the 
behavior  that  would  be  observed  if  the  situation  described  in  the 
survey  arose  in  a  real  market. 

Estimation  of  Willingness  to  Pay  Using  Dichotomous  Choice  CVM 

Unlike  responses  to  open-ended  willingness  to  pay  questions, 
which  yield  a  continuous  variable  for  which  a  simple  mean  can  be 
used  as  the  expected  value  of  willingness  to  pay  of  the  sample, 
analysis  of  dichotomous  choice  data  is  more  complex.   The 
complexity  of  analysis  may  be  viewed  as  acceptable  because  of 
the  advantages  of  using  dichotomous  choice  CVM  questions.   In 
particular,  dichotomous  choice  questions  resemble  a  more 
familiar  market  setting  as  compared  to  open-ended  contingent 
valuation  questions.   Much  like  a  market,  the  dichotomous 
choice  question  simply  requires  the  elk  hunter  to  indicate 
whether  they  would  buy  or  not  buy  the  particular  elk  hunting  trip 
at  the  new  price. 

Several  of  the  concerns  that  some  economists  and  social 
psychologists  have  had  with  directly  asking  willingness  to  pay 
or  eliciting  willingness  to  pay  via  a  bidding  process  are 
avoided  using  the  dichotomous  choice  approach.   The  first 
advantage  of  dichotomous  choice  is  that  non-response  to  the 
willingness  to  pay  question  is  greatly  reduced.   It  is  more 
likely  that  respondent  can  indicate  that  an  elk  hunting  trip  was 
worth  $X  more  or  not,  rather  than  trying  to  state  that  the  elk 
hunting  trip  was  worth  exactly  $W  more.   Secondly,  any  incentive 
for  understating  or  overstating  willingness  to  pay  that  might 
occur  in  an  open-ended  or  bidding  approach  is  avoided.   Kriesel 
and  Randall  (1986)  have  shown  that  dichotomous  choice  CVM 
questions  make  truth  telling  the  best  strategy  for  the 
respondent.   To  see  this  consider  the  following  example.   The 


elk  hunter  is  asked  if  he  would  continue  hunting  at  Site  A  if  the 
cost  were  $100  more.   If  the  hunter  values  hunting  at  Site  A  by 
at  least  a  $100  more  than  current  costs,  then  he  will  say  yes,  if 
not  he  will  say  no.   There  is  little  opportunity  to  misrepresent 
his  preferences.   If  he  said  no  when  in  fact  he  does  value  elk 
hunting  at  that  site  in  excess  of  $100  more,  then  he  would  be 
foregoing  the  more  valuable  elk  hunting  in  favor  of  the  less 
valuable  $100.   After  a  little  reflection  by  the  elk  hunter  he 
sees  his  best  strategy  is  to  truthfully  report  his  decision. 

A  concern  some  people  have  when  they  first  hear  a  dichotomous 
choice  question  is:   Well  yes,  the  hunter  said  he  would  pay  $50, 
but  he  would  probably  tell  you  he  would  have  paid  $150  if  only 
you  would  have  asked.   How  are  you  going  to  estimate  maximum 
willingness  to  pay  when  all  you  know  is  the  dollar  amount  they 
said  yes  to?   The  answer  to  this  question  is  that  economists  can 
statistically  infer  maximum  willingness  to  pay  from  these 
yes-no  responses  by  use  of  a  logit  equation.   For  example,  a 
sample  of  200  hunters  might  be  divided  into  20  groups,  each  of 
which  would  receive  a  different  dollar  amount.   For  simplicity 
assume  the  first  group  is  asked  to  pay  $10  more,  the  next  group 
asked  to  pay  $20  more,  and  so  on  up  to  the  20th  group  which  is 
asked  to  pay  $200  more.   The  law  of  demand  being  what  it  is, 
a  high  percentage  of  elk  hunters  asked  to  pay  $10  more  would  say 
yes.   A  very  low  percentage  of  elk  hunters  asked  to  pay  $200  more 
would  say  yes.   If  we  interpret  these  percentages  as 
probabilities  that  any  a  sampled  hunter  would  respond  yes  or  no 
to  a  given  dollar  amount,  one  can  calculate  the  mean  willingness 
to  pay  of  the  sample  by  means  of  the  expected  value.  Basic 
statistics  teaches  us  that  the  mean  of  a  sample  and  the  expected 
value  are  the  same  thing.   The  mean  is  just  a  short  cut  to 
calculating  the  expected  value  when  certain  assumptions  hold.   In 
this  case,  we  must  actually  compute  expected  value.   Intuitively, 
the  sample  expected  value  of  willingness  to  pay  is  equal  to  the 
sum  of  the  product  of  each  Bid  amount  times  the  associated 
probability  that  a  sampled  hunter  would  pay  that  bid  amount. 

To  make  this  approach  a  bit  more  tangible,  consider  the 
estimation  approach  and  calculation  of  expected  willingness  to 
pay  as  two  steps.   In  the  first  step,  a  logistic  regression  is 
run  between  probability  of  a  yes  would  pay  $X  response  as  the 
dependent  variable  and  the  amount  ($X)  as  the  independent 
variable.   Once  this  logit  curve  is  estimated,  the  area  under 
that  curve  is  the  expected  willingness  to  pay.   A  concrete 
example  using  one  of  the  elk  units  studied  will  be  provided  in 
the  results  section  to  further  clarify  the  dichotomous  choice 
approach.   The  reader  desiring  a  more  step  by  step  explanation  of 
the  dichotomous  choice  CVM  approach  should  see  Loomis  (in  press). 


CHAPTER  III 


APPLICATION  OF  CVM  TO  MONTANA  ELK  HUNTING 


Data  Sources 

The  sampling  frame  for  the  analysis  was  a  list  of  resident  and 
nonresidents  who  had  purchased  big  game  combination  license, 
elk  hunting  tags  or  nonresident  combination  licenses  for  the 
Fall  1986  season.   The  basic  approach  of  Dillman's  (1978)  Total 
Design  Method  was  used  to  develop  the  survey  instrument  and 
perform  the  mailing  procedures.   The  questionnaire  was  in  booklet 
form,  and  a  postage  paid  return  envelope  was  enclosed.   One  week 
after  the  survey,  a  reminder  postcard  was  sent  encouraging 
hunters  to  return  the  survey.   Two  weeks  later,  a  follow  up 
cover  letter  and  second  copy  of  the  survey  booklet  were  sent  to 
hunters  that  had  not  responded. 

A  total  of  8,000  hunters  were  sampled  or  approximately  8%  of 
people  with  these  types  of  licenses.    Of  the  8000  there  were 
150  undeliverables ,  resulting  in  a  net  sample  of  7850.   A  total 
of  5171  questionnaires  were  returned  for  a  response  rate  of  73%. 
This  is  a  fairly  good  response  rate.   Of  the  5171,  121  were 
people  who,  even  though  they  had  bought  an  elk  tag,  did  not  hunt 
elk  this  year.   Another  50  surveys  were  so  incomplete  they  were 
unusable . 

Contingent  Valuation  Ouestions  Asked 

A  variety  of  questions  were  asked,  including  hunting  preferences, 
hunting  experience,  trip  expenditures,  harvest  information,  and 
hunter  demographics.   A  copy  of  the  complete  survey  is  provided 
in  the  Appendix.   The  Contingent  Valuation  questions  were  asked 
for  three  different  scenarios.   First  the  elk  hunter  was  asked 
to  value  their  most  recent  elk  hunting  trip.   This  dichotomous 
choice  CVM  question  was:   "...would  you  still  have  made  the  trip 
if  you  share  of  the  expenses  had  been  $X  more?"  The  hunter  would 
then  circle  either  Yes  or  No.   The  dollar  amount  ($X)  was  varied 
across  respondents,  but  the  maximum  amount  any  elk  hunter 
was  asked  to  pay  was  $1100  more. 

This  question  was  followed  by  an  open-ended  willingness  to  pay 
question  of  the  form:   "What  is  the  maximum  increase  in  your 
actual  trip  cost  you  would  have  paid  to  hunt  this  specific  area 
instead  of  hunting  elsewhere?"   The  respondent  was  then  required 
to  fill  in  a  dollar  amount  reflecting  their  maximum  increase  they 
would  pay.   Note  the  question  is  very  specific  in  that  it  does 
not  measure  the  value  of  elk  hunting  in  general,  but  rather  the 
value  of  elk  hunting  at  a  particular  site. 


The  next  CVM  question  was  asked  regarding  value  of  having  double 
the  chance  to  harvest  a  6-point  or  better  bull  elk.  The 
dichotomous  choice  question  was  asked  first  and  this  was 
followed  by  the  open-ended  willingness  to  pay  question. 
Specifically,  the  dichotomous  choice  question  asked:  "Imagine 
that  everything  about  this  last  trip  were  the  same,  except  that 
your  chance  of  getting  a  6-point  or  better  bull  elk  was  twice  as 
great  and  that  your  trip  costs  were  $X  more  than  your  actual 
costs.   Would  you  still  have  made  the  trip  under  these 
circumstances?   (Please  check  one)."  The  elk  hunter  was  required 
to  check  Yes  or  No.   Once  again,  different  hunters  received 
different  dollar  amounts  ($X). 

The  open-ended  willingness  to  pay  question  that  followed  is: 
"What  is  the  maximum  increase  in  actual  trip  costs  you  would  pay 
to  double  your  chances  of  getting  a  six-point  or  better  bull 
elk?"  The  elk  hunter  was  required  to  write  in  the  dollar  amount 
of  his   maximum  increase  in  trip  costs  he  would  pay  for  double 
chances  of  bagging  a  six-point  or  better  bull  elk. 

The  last  scenario  described  to  the  elk  hunter  related  to 
reduction  in  crowding  or  congestion.   The  goal  was  to  obtain  an 
estimate  of  net  willingness  to  pay  to  reduce  the  number  of  other 
hunters  they  saw.   As  before,  the  dichotomous  choice  CVM  question 
was  asked  first  followed  by  the  open-ended  willingness  to  pay 
question.   The  exact  wording  was:  "Imagine  that  everything  about 
this  last  trip  were  the  same,  except  that  you  saw  half  as  many 
hunters  as  you  actually  did  and  your  trip  costs  were  $X  more  than 
they  actually  were.   Would  you  have  made  the  trip  under  these 
circumstances?   (Please  check  one)." 

The  open-ended  CVM  question  was:  "What  is  the  maximum  increase 
in  actual  trip  costs  you  would  pay  to  reduce  by  half  the  number 
of  hunters  you  saw  while  hunting  in  this  area?" 

Logit  Equations  to  be  Estimated  for  the  CVM  Questions 

The  candidate  independent  variables  that  are  required  by 
economic  theory  include  trips  (measure  of  quantity) ,  income,  and 
the  amount  the  respondent  was  asked  to  pay  ($X).   In  addition, 
certain  other  variables  would  be  expected  to  influence  the 
probability  of  saying  yes  they  would  pay.   These  might  vary  by 
scenario,  however.   For  example,  in  analyzing  willingness  to 
pay  for  current  trip,  variables  reflecting  the  quality  of 
current  trip  such  as  number  of  elk  seen,  number  of  other  hunters 
seen,  etc.,  would  be  expected  to  influence  the  probability  an  elk 
hunter  would  say  "yes"  to  a  given  dollar  amount. 

Equation  (1)  provides  an  initial  specification  of  the  logit 
equation  which  relates  the  log  of  the  odds  of  answering  "yes 
would  pay"  to  our  candidate  independent  variables: 


(1)   In  [P  (Y)  )  /  1  -  P  (Y)  ] 

=  BO  -  Bl  (BID)  +  B2  (INC)  -  B3  (TRIPS)  +  B4  (ELKSEEN) 
-  B5  (HTRSEEN)  +  B6  (HTYRS) 

Where : 

P(Y)  =  probability  of  stating  "Yes  would  Pay". 

BID  =  dollar  amount  of  increased  trip  cost  the  hunter  was  asked 

to  pay. 
INC  =  hunter's  household  income. 

TRIPS  =  number  of  elk  hunting  trips  to  this  area. 
ELKSEEN  =  number  of  elk  seen  while  hunting  in  this  area. 
HTRSEEN  =  number  of  hunters  not  in  your  party  that  were  seen 

while  hunting  in  this  area. 
HTYRS  =  number  of  years  hunting  elk  in  this  area. 

With  some  exceptions,  these  same  set  of  factors  would  be  expected 
to  affect  willingness  to  pay  for  double  chances  of  bagging  a 
six-point  or  larger  bull  elk.   However,  willingness  to  pay  to 
increase  chances  of  bagging  a  bull  elk  might  not  be  affected  by 
variables  such  as  number  of  other  hunters  seen. 

In  the  question  on  willingness  to  pay  to  reduce  crowding,  the 
number  of  other  hunters  seen  would  be  expected  to  be  significant 
but  now  with  the  opposite  sign  as  in  the  current  condition 
equation  (1).   That  is,  number  of  hunters  seen  would  lower  elk 
hunting  benefits  and  therefore  lower  willingness  to  pay.   In  the 
case  of  willingness  to  pay  to  reduce  congestion,  one  would 
expect  the  elk  hunter  to  be  willing  to  pay  more  to  reduce 
congestion,  the  more  other  hunters  he  saw.   Therefore,  the  sign 
on  number  of  hunters  seen  should  be  positive  in  this  equation. 

Estimation  of  the  Loqit  Equations 

Equation  1  is  inherently  non-linear  and  cannot  be  accurately 
approximated  by  using  linear  regression.   Therefore,  it  is 
estimated  using  logistic  regression.   Since  the  dependent 
variable  is  the  log  of  the  odds  ratio,  the  coefficients  cannot  be 
directly  interpreted  as  the  change  in  the  probability  of  paying  a 
given  dollar  amount. 

Sellar,  Chavas  and  Stoll  (1986)  have  demonstrated  the 
relationship  between  equation  1  and  a  standard  demand  function. 
That  is,  a  demand  equation  relates  quantity  demanded  to  price  and 
other  variables  such  as  income,  etc..   From  equation  1  it  is 
possible  to  derive  an  inverse  demand  function  that  relates  price 
or  value  to  quantity  demand,  income,  etc..   Since  there  is  a 
relationship  between  the  logit  equation  and  a  demand  function, 
the  theoretical  properties  required  of  valid  demand  functions 
can  be  used  to  specify  the  logit  equation.   In  particular, 
Sellar,  Chavas  and  Stoll  indicate  that  for  the  resulting  demand 

10 


function  to  be  downward  sloping  with  respect  to  quantity 
consumed  (i.e.  trips),  the  logit  equation  must  be  of  log-linear 
functional  form  and  the  coefficient  on  trips  (B3)  be  less  than 
one.   This  would  mean  that  what  should  be  estimated  is  of  the 
form: 

(2)   In  [  P  (Y)  )  /  1  -  P  (Y)  ] 

=  BO  -  Bl  (  In  BID  )  +  B2  (  In  INC  )  -  B3  (  In  TRIPS  ) 

+  B4  (  In  ELKSEEN  )  -  B5  (  In  HTRSEEN  )  +  B6  (  In  HTYRS  ) 

Where : 

"In"  =  the  natural  log  of  the  variables  previously  defined  above 
-1  <  B3  <  0 


This  functional  form  was  used  and  trips  included  as  the  quantity 
variable  unless  it  had  very  little  explanatory  power.   It  should 
be  noted  that  in  all  but  one  of  the  estimated  logit  equations 
containing  trips,  the  coefficient  restriction  is  met. 

As  is  standard  in  analysis  of  CVM  responses,  some  respondents 
are  dropped  from  the  analysis  because  their  responses  reflect 
"protests"  to  some  feature  of  the  simulated  market  rather  than 
valid  expressions  of  the  benefits  they  receive  from  hunting  at 
the  particular  site.   As  suggested  by  the  U.S.  Water  Resources 
Council,  a  follow  up  question  was  asked  after  each  category  of 
the  willingness  to  pay  question.   As  shown  in  the  copy  of  the 
survey  included  in  the  Appendix,  this  question  asked:  "If  your 
answer  was  zero  could  you  briefly  explain  why?"   These  open-ended 
responses  were  content  analyzed  to  developed  categories  of 
reasons . 

The  open-ended  responses  could  be  first  grouped  into  two  major 
categories.   The  first  group  represent  those  elk  hunters  who 
indicated  a  valid  zero  willingness  to  pay  and  that  were  included 
in  the  analysis.   The  second  group  were  those  elk  hunters 
indicating  they  were  protesting  the  market  set  up  or  did  not 
understand  the  willingness  to  pay  scenario  described  in  the 
question  (for  example,  how  could  you  double  the  chances  bagging  a 
6-point  bull  elk?).   Those  that  indicated  they  felt  they  already 
paid  for  improved  elk  hunting  through  their  taxes  or  current 
license  fee  or  were  philosophically  opposed  to  fee  hunting  were 
excluded  from  the  analysis.   Those  elk  hunters  who  indicated  the 
willingness  to  pay  scenarios  did  not  make  sense  or  they  did  not 
understand  the  question  being  asked  also  were  excluded  from  the 
analysis . 

The  elk  hunters  that  indicated  any  of  the  following  responses 
were  counted  as  valid  zero  willingness  to  pay  amounts  and  were 
left  in  for  both  the  dichotomous  choice  and  open-ended 
willingness  to  pay  analyses.   The  included  categories  are: 

11 


1.  They  could  not  afford  a  higher  trip  cost. 

2.  Indicated  they  would  hunt  somewhere  else  if  costs  increased. 

3.  Elk  hunting  is  not  good  this  year. 

In  essence,  response  category  #1  indicates  lack  of  ability  to 

pay,  a  legitimate  limiting  factor.   In  fact,  it  is  encouraging 

that  hunters  recognized  their  budget  constraint  or  limited 
income  when  answering  these  willingness  to  pay  questions.   This 

response  means  they  took  the  willingness  to  pay  questions 

seriously  and  answered  them  as  if  they  actually  would  have 
to  pay. 

The  second  two  factors  just  indicate  that  given  the  availability 
of  substitutes  (reason  #2)  or  the  hunting  quality  this  year 
(reason  #3)  there  really  are  no  net  benefits  or  consumer  surplus 
to  these  hunters  from  this  particular  elk  hunting  site. 


12 


CHAPTER  IV 


STATISTICAL  RESULTS: 
STATE  AVERAGE,  HUNT  AREAS  AND  ADMINISTRATIVE  REGIONS 

This  Montana  Elk  hunting  data  set  can  be  analyzed  in  a  number 
of  ways.   Since  the  number  of  observations  for  each  Hunting  Area 
was  two  to  ten  times  as  large  as  in  the  baseline  elk  hunting 
report,  Hunt  Area  specific  values  are  provided  to  value  current 
hunting  conditions  in  Hunt  Areas  analyzed.   Since  not  all  Hunt 
Areas  in  the  State  were  analyzed.  Figure  2  provides  a  map  as  to 
what  Hunt  Areas  are  reflected  in  this  report.   These  values  may 
be  of  use  to  planners  and  economists  in  performing  site  specific 
analyses . 

The  primary  contribution  from  analysis  of  this  data  set  as 
compared  to  the  baseline  elk  hunting  lies  in  two  areas: 

(1)  Change  in  elk  hunter  benefits  associated  with  harvesting  six 
point  or  better  bull  elk  and  benefits  of  reduced  congestion 
in  Hunt  Areas,  and 

(2)  Estimation  of  benefits  of  elk  hunting  stratified  by  the  type 
of  hunter  and  his  motivation  for  elk  hunting. 

This  stratification  is  referred  to  as  hunters  classifed  into 
"preference  clusters"  based  on  the  hunters  responses  to  a  set  of 
qpjestions  designed  to  measure  their  motivations  for  hunting  and 
preferences  regarding  the  hunting  experience. 

Elk  hunting  benefits  are  estimated  by  Hunt  Area,  Montana 
Department  of  Fish,  Wildlife  and  Parks  Administrative  Region,  and 
for  the  State  as  a  whole  under  current  conditions,  for  doubling 
chances  for  bagging  a  six  point  or  better  bull  elk,  and  reducing 
congestion.   In  addition,  elk  hunting  benefits  by  elk  hunter  type 
are  presented  at  the  State   level  in  Chapter  VI.   The  outline  of 
this  section  is  as  follows:   first  the  logit  equations  reflecting 
willingness  to  pay  for  current  conditions,  double  chances  to 
harvest  a  six-point  or  better  bull  elk  and  reducing  crowding  are 
presented  at  the  State  level  in  Tables  1-3.   The  logit  equations 
for  these  three  scenarios  are  then  reported  for  each  Hunt  Area  in 
Tables  4-6.   Finally,  the  logit  equations  for  the  Montana 
Department  of  Fish,  Wildlife  and  Parks  Administrative  Regions 
are  presented  in  Tables  7-9.   Chapter  V  presents  the  benefit 
estimates  by  State,  Region  and  Hunt  Areas. 

Estimated  Logit  Equations:  State  Average 

The  following  equation  was  estimated  for  probability  of  paying 
an  increase  in  hunting  costs  for  the  current  hunting  condition. 

13 


en 
< 

LJJ 
< 


I 
LU 


14 


Table  1.   Montana  elk  hunting  logit  equation,  current  conditions. 

Const.     LCRBID     LTRIPS      LINCOME      LELKSEEN 

-2.0504    -0.6936    -0.1902     0.4946       0.12835 
(T  stat's)     (-2.58)    (-13.22)   (-4.60)     (6.407)      (6.98) 

All  of  the  coeficients  are  statistically  significant  at  the  99% 
or  better.   The  variables  have  the  expected  signs. 


The  next  equation  reflects  probability  of  paying  a  higher  trip 
cost  for  doubling  chances  of  harvesting  a  six  point  or  larger 
bull  elk. 


Table  2.   Montana  elk  hunting  logit  equation,  six-point  or  larger 
bull  elk. 


Const.    LBULBID   LTRIPS    LINCOME   LELKSEEN   LHTRSEEN 

0.4126    -0.8362   -0.1468   0.3696    0.0651     0.0486 
(T  stafs)  (0.53)    (-14.44)  (-3.52)   (4.877)   (3.65)     (1.938) 

The  slope  coefficients  are  significant  at  the  95%  level  and  all 
have  the  expected  sign,  except  for  LHTRSEEN. 


15 


The  next  equation  represents  probability  of  paying  a  higher  trip 
cost  for  reducing  the  number  of  other  elk  hunters  seen  by  half. 


Table  3.   Montana  elk  hunting  logit  equation  reduce  number  of 
other  hunters  seen  in  half. 


Const.    LCWDBID   LTRIPS    LINCOME    LELKSEEN   LHTRSEEN 


-0.21     -0.898    -0.1315   0.4142     0.1107     0.0427 

(T  Stat ' s) 

(-0.266)  (-15.21)  (-5.35)   (5.35)     (5.96)     (1.655) 

Once  again,  the  coefficients  are  significant  at  the  90%  level  or 
higher  and  have  the  expected  sign. 


The  positive  sign  on  hunters  seen  is  expected,  since  the 
probability  of  paying  an  increase  in   trip  cost  to  see  fewer 
hunters  would  be  expected  to  rise  the  more  hunters  one  saw.   That 
is,  if  you  saw  a  large  number  of  hunters  you  would  pay  more  to 
reduce  crowding  then  if  you  saw  very  few  hunters. 

Estimated  LQgit  Equations; Hunt  Area  and  Administrative  Regions 

The  results  of  the  Montana  Elk  logit  regressions  without 
preference  clusters  are  presented  in  Tables  4  through  6  for  the 
Hunt  Area  analysis  and  in  Tables  7  through  9  for  the  Regional 
analysis.    (See  map  to  determine  geographical  coverage  of  Hunt 
Areas).   The  logistic  regressions  have  been  calculated  using  the 
semi-log  form,  with  the  regressors  in  natural  log  form  and  the 
dependent  variable  in  the  original  dollar  form.   The  regressors 
include   the  log  of  Trips,  Income,  Elk  Seen,  Hunters  Seen  and 
Years  Hunted,  which  appear  in  abbreviated  form  in  the  tables. 
The  bid  regressors  for  current  conditions,  bigger  bulls,  and  the 
crowding  categories  are  respectively,  LCRBID,  LBULBID,  and 
LCWDBID. 


16 


Table    4.      Hunt   area    specific    logit   equations    for   current   condition 

(t-statistics    in   parentheses). 

SITE        Const. LQEhin LTRIPS LMCQilE LELKSEEN LHTRSEEN     LHTYRS 


-3.5516  -0.7723  -0.1085  0.6645  0.1269 

(-1.56)  (-5.39)  (-0.81)  (3.01)  (1.67) 

3.03  -0.7136 

(2.69)  (-3.19) 

2.6904  -0.5729  -0.2622  0.1891 

(3.91)  (-4.49)  (-1.77)  (3.06) 

2.0132  -0.8018  -0.1788  0.1347 

(0.96)  (-5.13)  (-1.29)  (0.69) 

-3.1547  -0.8361  -0.3723  0.6744  0.2366 

(-1.51)  (-6.02)  (-2.69)  (3.31)  (3.56) 

-6.0099  -0.4886  -0.2661  0.7577  0.1852 

(-1.61)  (-2.15)  (-1.14)  (2.16)  (1.64) 

1.9564  -0.5658  -0.2841  0.2189 

(2.61)  (-3.68)  (-1.87)  (2.79) 

-0.2249  -0.7746  -0.2095  0.3867  0.2027 

(-0.06)  (-2.76)  (-0.66)  (1.04)  (1.63) 

-0.0325  -0.6265  -0.3535  0.2649  0.2346 

(-0.016)  (-4.81)  (-2.65)  (1.4)  (3.44) 

-2.6274  -0.6219  -0.3473  0.5176  0.2546 

(-1.064)  (-3.7)  (-1.99)  (2.14)  (3.14) 

-3.4608  -0.9223  -0.4441  0.6943  0.2299 

(-1.023)  (-3.66)  (-1.46)  (2.07)  (1.99) 

-0.1028  -0.2132  -0.6542  0.434 

(-0.08)  (-0.93)  (-2.0)  (2.49) 

-2.4074  -0.881  -0.3282  0.6613 

(-0.74)  (-4.46)  (-1.53)  (2.05) 

1.8159  -0.4418  -0.3218  0.1696 

(3.19)  (-3.87)  (-2.27)  (2.94) 

-3.2554  -0.5315  -0.0924  0.5602  0.1223 

(-1.72)  (-3.8)  (-0.59)  (3.07)  (1.97) 

-3.9344  -0.5263  -0.2471  0.6136  0.1009 

(-1.39)  (-2.45)  (-1.24)  (2.16)  (1.05) 

6.2272  -1.05934  -0.9745 

(2.37)  (-2.18) (-1.61) 


0.4198 
(1.51) 


-0.0981 
(-0.99) 


-0. 1141 
(-1.3) 


17 


Table  5.   Hunt  Area  Specific  logit  equations  for  double  chances  of 

harvesting  a  six-point  or  larger  bull  elk  ( t-statistics  in  parentheses). 
,qTTE     CONST. LBiiLfilI2 LTRIES LlNCIillE LELKSEEN LHTRSEEN 


1 

-2.0447 
(-0.97) 

-0.6026 
(-4.46) 

-0.0234 
(-0.18) 

0.4856 
(2.39) 

13 

-2.7239 
(-0.93) 

-0.8641 
(-3.72) 

0.7371 
(2.39) 

14 

3.4694 
(4.95) 

-0.6542 
(-4.91) 

0.0855 
(1.47) 

-0.0571 
(-0.59) 

19 

1.6802 
(0.94) 

-0.6599 
(-4.46) 

-0.06539 
(-0.5) 

0.1756 
(0.98) 

20 

2.5705 
(1.32) 

-0.9766 
(-6.69) 

-0.3726 
(-2.73) 

0.2094 
(1.12) 

0.2034 
(3.22) 

-0.0433 
(-0.51) 

24 

1.9049 
(2.32) 

-0.4873 
(-2.85) 

25 

3.3664 
(4.49) 

-0.711 
(-4.72) 

-0.1823 
(-1.28) 

0.0954 
(1.38) 

26 

5.3598 
(3.33) 

-1.0659 
(-3.32) 

30 

0.7252 
(0.36) 

-0.8658 
(-6.38) 

-0.2505 
(-1.9) 

0.3606 
(1.83) 

0.1107 
(1.61) 

31 

1.7055 
(0.67) 

-0.9356 
(-4.83) 

-0.2108 
(-1.27) 

0.3379 
(1.42) 

32 

-1.1056 
(-0.38) 

-0.6469 
(-2.82) 

-0.5852 
(-2.09) 

0.4961 
(1.76) 

38 

-7.3716 
(-1.3) 

-1.7672 
(-3.73) 

-0.665 
(-1.25) 

1.666 
(2.66) 

39 

-4.1954 
(-1.26) 

-0.8428 
(-4.19) 

-0.6535 
(-2.6) 

0.8739 
(2.64) 

40 

-0.7567 
(-0.4012) 

-0.7505 
(-5.273) 

-0.1522 
(-1) 

0.4963 
(2.7) 

41 

-2.9033 
(-1.59) 

-0.8586 
(-5.57) 

-0.3879 
(-2.34) 

0.7733 
(4.23) 

42 

-3.1015 

(-1.09) 

-0.7957 
(-2.98) 

-0.4385 
(-2.02) 

0.7819 
(2.66) 

43 

-2.9625 
(-Q.36) 

-2.3524 
(-2.16) 

-1.2394 
(-1.8) 

1.4912 
(1.49) 

18 


Table  6.   Hunt  area  specific  logit  equations  for  reducing  number  of  other 
elk  hunters  seen  by  half  ( t-statistics  in  parentheses). 


Site 

Const . 

LCWDBID 

LTRIPS 

LINCOME 

LELKSEEN 

LHTRSEEN 

LHTYRS 

1 

-0.5901 

(-0.28) 

-0.7639 
(-4.49) 

-0.1689 
(-1.24) 

0.3935 
(1.99) 

0.1229 
(1.73) 

13 

6.1876 
(4.73) 

-1.2432 
(-4.76) 

-0.2775 
(-0.98) 

0.1086 
(1.02) 

-0.111 
(-0.88) 

14 

2.779 
(1.36) 

-0.8841 
(-5.80) 

0.1364 
(0.70) 

0. 1557 
(2.50) 

0.0197 
(0.20) 

17 

4.6851 
(1.15) 

-0.9407 
(-1.13) 

19 

-3.2318 
(-1.56) 

-0.923 
(-5.89) 

0.698 
(3.28) 

0.  1716 
(1.79) 

20 

0.1714 
(0.08) 

-1.1578 
(-6.62) 

-0.2487 
(-1.52) 

0.5614 
(2.57) 

0.121 
(1.57) 

-0.1291 
(-1.29) 

-0.3163 
(-1.75) 

24 

-2.6266 

(-0.6) 

-1.9535 
(-3.95) 

-0.6557 
(-1.68) 

1.0786 
(2.47) 

0.7552 
(1.85) 

25 

5.5769 
(5.45) 

-1.222 
(-5.82) 

-0.3356 
(-2.12) 

26 

2.8653 
(2.5) 

-0.5823 
(-2.42) 

30 

-5.5727 
(-2.45) 

-0.8365 
(-5.9) 

-0.1416 
(-1.08) 

0.9079 
(3.92) 

0.08874 
(0.93) 

31 

3.6933 
(4) 

-0.7603 
(-4.43) 

-0.4027 
(-2.37) 

0.1674 
(1.47) 

32 

3.3894 
(3.45) 

-0.6597 
(-3.37) 

-0.7919 
(-2.68) 

0.1553 
(1.16) 

38 

5.3301 
(3.51) 

-1.  nil 
(-3.42) 

39 

-6.0544 
(-1.81) 

-0.9492 
(-4.68) 

-0.1908 
(-0.9) 

1.0395 
(3.09) 

40 

-0.5221 
(-0.28) 

-0.7232 
(-5.3) 

-0.2377 
(-1.6) 

0.4191 
(2.32) 

41 

-1.3177 
(-0.76) 

-0.84944 
(-6.02) 

-0.2415 
(• 1.55) 

0.5738 
(3.24) 

42 

-5.153 
(-1.69) 

-0.9527 
(-3.15) 

-0.4474 
(-2.04) 

0.9451 
(3.07) 

0.2276 
(1.39) 

43 

-11.699 
(-1.74) 

-0.9325 
(-1.S6) 

1.5509 
(2.01) 

19 


Table  7  presents  the  logit  equations  estimated  for  Montana 
Department  of  Fish,  Wildlife  and  Parks  administrative  Regions. 
These  equations  reflect  the  probability  of  paying  a  higher  trip 
cost  for  current  hunting  conditions. 

Table  7.   Regional  logit  equations  for  Montana  elk  current  conditions  (t- 
statistics  in  parentheses). 


Region 


Const, 


LCRBID 


LTRIPS 


LINCOME 


LELKSEEN 


LELKKILL 


1 

0.1092 

-0.6697 

-0.1416 

0.2776 

0.055 

(0.06) 

(-6.23) 

(-1.28) 

(1.59) 

(0.95) 

2 

-0.6647 

-0.8058 

-0.2638 

0.4005 

0.137 

(-0.46) 

(-7.96) 

(-2.75) 

(2.87) 

(2.94) 

3 

-1.3566 

-0.5743 

-0.2885 

0.3905 

0.1546 

0.1331 

(-1.67) 

(-10.76) 

(-5.02) 

(5.12) 

(5.7) 

(2.12) 

4 

0.6879 

-0.6027 

-0.297 

0.2424 

0.1482 

0.2349 

(0.38) 

(-5.3) 

(-2.18) 

(1.39) 

(2.46) 

(1.54) 

Table  8  presents  the  logit  equations  estimated  for  Montana 
Department  of  Fish,  Wildlife  and  Parks  administrative  regions. 
These  equations  reflect  the  probability  of  paying  a  higher  trip 
cost  for  double  chances  of  harvesting  a  six-point  or  larger  bull 
elk. 


Table  8. 

Regional  logit  equations  for  double  chances 
six-point  or  larger  bull  elk  ( t-statistics 
parentheses ) . 

to 
in 

harvest 

Region 

Const. 

LBULBID 

LTRIPS 

LINCOME 

LELKSEEN 

1 

-1.9769 
(-1.11) 

-0.6678 
(-5.68) 

-0.1193 
(-1.07) 

0.5354 
(3.06) 

0.0576 
(1.04) 

2 

2.0556 
(1.58) 

-0.8226 
(-8.08) 

-0.2076 
(-2.21) 

0.1992 
(1.56) 

0.0935 
(2.12) 

3 

-0.4077 
(-0.51) 

-0.823 
(-13.9) 

-0.354 
(-5.95) 

0.4791 
(6.24) 

0.0667 
(2.59) 

4 

1.4406 
(0.8) 

-0.7722 
(-6.01) 

-0.1218 
(-0.92) 

0.2448 
(1.4) 

0.0668 
(1.28) 

20 


Table  9  presents  the  logit  equations  estimated  for  Montana 
Department  of  Fish,  Wildlife  and  Parks  administrative  regions. 
These  equations  reflect  the  probability  of  paying  a  higher  trip 
cost  for  reducing  by  half  the  number  of  hunters  seen. 


Table  9.   Regional  logit  equations  for  seeing  half  as  many  elk 
hunters  ( t-statistics  in  parentheses). 


Region 

Const. 

LCWDBID 

LTRIPS 

LINCOME 

LELKSEEN 

LHTRSEEN 

1 

2.2059 

-0.9061 

-0.2385 

0.1995 

0.1299 

(1.19) 

(-6.41) 

(-2.05) 

(1.15) 

(2.24) 

2 

-0.8556 

-0.8797 

-0.0505 

0.4515 

0.0971 

(-0.62) 

(-8.9) 

(-0.52) 

(3.34) 

(2.11) 

3 

-0.7911 

-0.8763 

-0.3176 

0.4656 

0.1167 

0.1199 

(-0.97) 

(-14.27) 

(-5.27) 

(5.82) 

(4.36) 

(3.13) 

4 

1.5665 

-0.8155 

0.2039 

0.1357 

0.0876 

(0.87) 

(-6.3) 

(1.18) 

(2.61) 

(1.07) 

In  general,  the  hunt  area  logit  equations  presented  in  the  tables 
above  are  statistically  significant.   All  the  variables  have  the 
expected  sign.   The  coefficient  on  bid  amount  is  consistently 
negative  and  statistically  significant  in  65  out  of  67 
regressions.   The  coefficient  on  trips  has  the  desired  sign  and 
meets  the  size  (  -1  <  B3  <  0  )  required  by  theory  in  all  but  one 
case.   The  income  coefficient  is  quite  significant  in  the  logit 
equations  indicating  that  willingness  to  pay  is  sensitive  to 
income . 


21 


CHAPTER   V 
BENEFIT  ESTIMATES 


Two  estimates  of  mean  willingness  to  pay  are  provided.   One, 
listed  as  MEAN-LOGIT  in  the  tables  presented  below,  is  based  on 
truncating  the  area  under  the  logit  equation  at  the  largest 
increase  in  trip  costs  that  elk  hunters  in  the  sample  were  asked 
to  pay.   This  amount  was  $1,100.   The  logic  behind  this 
truncation  level  related  to  a  desire  not  to  extrapolate  the 
logit  curve  beyond  the  range  of  the  observed  data.   The  second 
mean  value,  MEAN-OE.CVM,  is  simply  the  mean  of  the  hunters' 
open-ended  willingness  to  pay  response  for  each  of  the 
conditions.   Median  values  are  also  presented  for  the  readers 
information,  although  median  benefits  are  rarely  appropriate  when 
performing  Benefit  Cost  Analysis. 

The  mean  and  median  values  of  willingness  to  pay  for  the  current 
condition  were  used  as  the  base  value  for  current  hunting 
conditions.   As  will  be  recalled  from  the  previous  section 
describing  the  willingness  to  pay  questions,  the  hunter  was  asked 
whether  they  would  pay  a  given  increase  in  trip  costs  (and  then 
asked  their  maximum  willingness  to  pay)  for  doubling  chances  of 
harvesting  a  six  point  or  better  bull  elk,  holding  everything 
else  about  their  current  trip  constant.   Therefore,  the 
difference  between  the  values  of  each  of  the  two  hypothetical 
conditions   (bigger  elk  and  reducing  number  of  other  hunters  seen 
by  one-half)  and  those  for  the  current  conditions  is  the  increase 
in  willingness  to  pay  or  benefits  associated  with  changing  just 
that  characteristic  of  the  hunting  trip.   These  differences 
are  presented  alongside  the  mean  and  median  values  in  Tables  10, 
11  and  12  for  the  State  level.  Hunt  Areas  and  Administrative 
Regions,  respectively.   These  differences  provide  information 
about  how  the  value  of  elk  hunting  changes  when  just  one  of  these 
qualitative  dimensions  of  an  elk  hunting  trip  change. 

State  Average  Elk  Hunting  Benefits 

Table  10  displays  the  mean  willingness  to  pay  for  the  average   of 
all  Hunt  Areas  in  the  survey  (which  does  not  perfectly   represent 
the  elk  hunting  areas  in  the  State,  however)  as  calculated  from 
the  logit  equation  and  the  open-ended  willingness  to  pay 
question.   These  trip  values  are  then  converted  to  a  value  per 
hunter  day  and  a  value  per  12-hour  Recreation  Visitor  Day  (RVD) . 


22 


Table  10.   State  average  net  economic  values  per  trip  and  per  hunter  day 
(all  sites  combined). 


VALUES  PER  TRIP: 

Cur  Cond 6-point 


MEAN  LOGIT 
MEAN-OE.CVM 
(Std.  Error) 
MEDIAN-LOGIT 


$262.31 
$93.61 
(6.83) 
$72.27 


JLlk. 


$345.44 

$119.89 

(7.62) 

$135.22 


Diff 

$83.13 
$26.28 

$62.95 


1/2    Crowds 

$258.69 
$99.  13 
(7.08) 
$84.95 


Diff 

($3.62) 
$5.52 

$12.68 


VALUES  PER  HUNTER  DAY  AND  12  HR  RVD: 
HUNTER  DAY 


MEAN  LOGIT: 
MEAN-OE.CVM 
MEDIAN-LOGIT: 


Current  Condition 

$  39.90 
$  14.24 
$  10.99 


RVD 


Current  Condition 


$  62.18 
$  22.19 
$    17.13 


KEY: 

MEAN-LOGIT: 

MEAN-OE.CVM; 

MEDIAN-LGT: 


Mean  from  the  logit   model,  with  the  truncation  is  set  at 

the  maximum  bid  of  $1,100. 

Mean  of  the  hunter's  response   to  the  open-ended  willingness 

to  pay  question. 

The  median  of  the  logit  equation 

=  EXP  (  -CONSTANT  /  VAR .   COEFF .  ) 


23 


Table  10  indicates  several  things.   First,  elk  hunting  trips  are 
relatively  valuable  whether  mean  of  the  logit  equation  or  mean  of 
the  open-ended  CVM  is  used.  It  is  worth  noting  the  estimate   of 
benefits  from  this  open-ended  CVM  survey  is  similiar  in  magnitude 
to  what  Duffield  calculated  for  Montana  elk  hunters  in  his 
baseline  economic  study  (Duffield,   1988).   Secondly,  all  hunters 
are  willing  to  pay  more  for  doubling  chances  to  harvest  a  6pt  or 
larger  bull  elk.   Using  the  statistical  average   willingness  to 
pay,  elk  hunters  in  Montana  are  not  willing  to  pay  any 
additional  for  reducing  in  half  the  number  of  elk  hunters  they 
see.   However,  the  median  shows  there  is  some  benefit  to  reducing 
crowding.   What  appears  to  be  occuring  is  that  for  a  majority  of 
elk  hunters,  seeing  half  as  many  matters,  but  only  somewhat.   To 
a  minority  of  hunters  it  does  not  matter  at  all,  and  this  is 
pulling  the  mean  willingess  to  pay  down,  but  has  little  effect  on 
the  median. 

At  this  point,  it  may  be  worthwhile  to  discuss  in  more  detail 
just   how  maximum  willingness  to  pay  is  calculated  from  the  logit 
equation.   These  mean  values  are  calculated  using  the  area  under 
the  logit  regression  function.   The  area  under  a  logit  regression 
function  is  estimated  by  integration  of  the  function.  The 
vertical  axis  of  this  two  dimensional  area  is  the  probability 
that  a  particular  increase  in  trip  cost  would  be  paid  by  the 
respondent.   The  horizontal  axis  represents  the  increase  in  trip 
costs  the  elk  hunter  was  asked  to  pay  (referred  to  as  the  bid 
amount).   One  would  expect  that  the  higher  the  dollar  amount  of 
trip  costs  a  hunter  was  asked  to  pay,  the  lower  is  the 
probability  that  a  hunter  would  pay  a  particular  increase  in  trip 
costs.   As  everyone  included  in  the  regression  is  willing  to  pay 
at  least  zero  dollars,  the  probability  of  this  value  is  equal  to 
one.   This  means  that  100%  of  all  hunters  would  pay  at  least  this 
amount.   For  any  bid  value  in  excess  of  the  maximum  bid  amount, 
the  probability  of  that  value  is  assumed  zero.   Hence,  for  the 
estimation  of  the   areas,  the  integrations  are  truncated  at  the 
maximum  bid  amount,  which  is  $1,100.00  for  the  standardized 
approach.   Figure  3  provides  an  estimated  logit  equation  for  site 
30.   The  area  under  this  curve  which  is  the  sum  of  height 
(probability  would  pay)  times  the  width  (dollar  amount)  yields 
the  expected  value  of  willingness  to  pay,  i.e.  the  mean  or 
average  willingness  to  pay. 

Because  the  areas  are  calculated  for  a  two-dimensional  space, 
while  the  logit  equations  represent  multiple  variable 
relationships  that  are  larger  than  two-dimensions,  the  logit 
equations  must  be  collapsed  in  such  a  manner  that  the  equations 
can  be  represented  in  two-dimensional  space.   The  constants  for 
the  collapsed  equations,  as  presented  in  Tables  11  and  12,  are 
the  sum  of  the  products  of  the  coefficients  of  the  regressors 
and  their  respective  means,  excluding  the  bid  amount  regressor, 
which  is  the  slope  of  the  equation.   The  constant  and  the  slope, 
or  log  of  the  Did  amount,  which  is  listed  under  VAR  COEFF  in 

24 


FIGURE  3 

LOGIT  CURVE  —  SITE  30 


(Thousands) 
WILLINGNESS  TO   PAY  (DOLLARS) 


Figure  3.  Estimated  Loqit  Equation  for  Hunting  Area. 


25 


Table  11. Montana  elk  hunting  values  by  hunt  area,  current  condition. 


CURRENT  CONDITION 


Hunt  Areas ; 


JJ_ 


JA. 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM 
MEDIAN-LOGIT 


3.091 
-0.7723 
$211.48 
$88.13 
$54.73 


3.6228 

-0.7136 
$385.58 
$130.34 
$160.26 


2.3888 
-0.573 
$295.56 
$95.25 
$64.65 


DOUBLE  CHANCES  OF  6PT  OR  LARGER  BULL  ELK 


Sites 


Difference 


13 
Difference 


14 
Difference 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT; 


2.8655 

-0.6026 

$356.50 

$118.08 

$116.19 


$145.02 

$29.95 

$61.46 


4.9144 

-0.864 

$475.97 

$190.93 

$295.29 


$90.39 
$60.59 
$135.03 


3.3611 

-0.6542 

$406.36 

$150.62 

$170.33 


$110.80 

$55.37 

$105.68 


REDUCE  NUMBER  OF  ELK  HUNTERS  SEEN  BY  HALF 


Sites: 

1 

13 

14 

Difference 

Difference 

Difference 

CONSTANT 

3.2179 

6.0205 

4.2617 

VAR  COEFF: 

-0.7639 

-1.2432 

-0.8841 

MEAN  LOGIT: 

$246.08 

$34.60 

$249.64 

($135.94) 

1 

$308.84 

$13.28 

MEAN-OE.CVM: 

$39.02 

($49.11) 

$109.02 

($21.32) 

$102.00 

$6.75 

MEDIAN-LOGIT 

$67.52 

$12.80 

$126.82 

($33.44) 

$124.01 

$59.37 

CURRENT  CONDITION 


Sites; 


JJ_ 


Al. 


JISL 


CONSTANT: 
VAR  COEFF: 
MEAN-LOGIT 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


NOT  AVAIL, 


$100.00 


3. 1519 

-0.8018 

$198.37 

$53.67 

$50.96 


3.3243 

-0.8361 

$199.95 

$85.25 

$53.30 


26 


Table  11. (continued) 


Sites 


DOUBLE  CHANCES  OF  SIX-POINT  OR  LARGER  BULL  ELK 


17 


Difference 


19 


Difference 


20 


Difference 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


NOT  AVAIL. 


$142.86    $42.86 


3.3647 

-0.6599 

$399.55 

$100.96 

$163.83 


$201.  18 

$47.29 

$112.87 


4.4399 
-0.9766 
$247  .77 
$121.19 
$94.28 


$47.82 
$35.94 
$40.98 


Sites 


REDUCE  NUMBER  OF  ELK  HUNTERS  SEEN  BY  HALF 


17 


19 


20 


Difference 


Difference 


Difference 


CONSTANT: 
VAR  COEEF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


4.6851 

0.9407 

$322.32 

$72.50 

$145.54 


($27.50) 


4.0414 

-0.923 

$231.70 

$51.10 

$79.72 


$33.33 

($2.57) 

$28.76 


4.8849 

-1.1578 

$168.17 

$53.28 

$67.97 


($31.78) 
($31.97) 
$14.67 


Hunt  Areas; 


_Z4_ 


CURRENT  CONDITION 
2i 


J^ 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM; 
MEDIAN-LGT 


1.42289 

-0.4886 

$208.80 

$56.40 

$18.39 


2.060299 

-0.56581 

$242.22 

$78.19 

$38.14 


4.002228 

-0.77462 

$392.90 

$177.23 

$175.34 


Sites 


DOUBLE  CHANCES  OF  6PT  OR  LARGER  BULL  ELK 
24  25 


26 


Difference 

Difference 

Difference 

CONSTANT: 

1.9049 

3.349107 

5.3598 

VAR  COEFF: 

-0.4872 

-0.711 

-1.06585 

MEAN  LOGIT: 

$304.15 

$95.35 

$333.62 

$91.40 

$309.47    ($83.43) 

MEAN-OE.CVM: 

$84.77 

$28.37 

$100.67 

$22.48 

$168.80    ($8.43) 

MEDIAN-LGT 

$49.87 

$31.48 

$111.10 

$72.96 

$152.73    ($22.61) 

27 


Table  11. (continued) 


Sites : 


REDUCE  NUMBER  OF  ELK  HUNTERS  SEEN  BY  HALF 


24 


25 


26 


Difference 


Difference 


Difference 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM; 
MEDIAN-LGT: 


8.36813 

-1.9535 

$110.95 

$64.90 

$72.50 


($97.85) 

$8.50 

$54.10 


5.231467 

-1.22197 

$166.78 

$43.66 

$72.33 


($75.44) 
($34.53) 
$34.18 


2.8653 
-0.58227 
$386.29 
$62.40 
$137. 12 


($6.61) 

($114.83) 

($38.21) 


Sites; 


CURRENT  CONDITIONS 

Jin n 


2Z. 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


2.74907 

-0.6265 

$311.28 

$92.25 

$80.47 


2.765700 

-0.62189 

$313.32 

$97.20 

$85.39 


3.620558 

-0.92231 

$173.24 

$162.65 

$50.68 


Sites 


DOUBLE  CHANCES  OF  SIX-POINT  OR  LARGER  BULL  ELK 


30 


31 


32 


Difference 

Different 

3 

Difference 

CONSTANT: 

4.35937 

4.948152 

3.425224 

VAR  COEFF: 

-0.8657 

-0.93557 

-0.64691 

MEAN  LOGIT: 

$344.45 

$33.17 

$378.10 

$64.78 

$426.02 

$252.78 

MEAN-OE.CVM: 

$130.17 

$37.92 

$184.18 

$86.98 

$146.90 

($15.75) 

MEDIAN-LOGIT 

$153.72 

$73.25 

$198.13 

$112.74 

$199.29 

$148.61 

Sites 


REDUCE  NUMBER  OF  ELK  HUNTERS  SEEN  BY  HALF 
30  31  32 


Difference 


Difference 


Difference 


CONSTANT: 
COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


3.76240 

-0.8364 

$264.83 

$64.50 

$89.83 


($46.45) 
($27.75) 
$9.36 


3.662826 
-0.76032 
$330.20 
$91.  19 
$123.65 


$16.88 

($6.01) 

$38.26 


2.987503 

-0.65973 

$321.42 

$58.74 

$92.61 


$148.  18 

($103.91) 

$41.93 


28 


Table  11. (continued) 


Hunt  Area; 


.23. 


CURRENT  CONDITION 

a5_ 


AIL 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


0.64211 
-0.2131 
$377.58 
$126.61 
$20.34 


4.220139 

-0.88103 

$300.47 

$83.30 

$120.30 


1.964665 

-0.44175 

$371.04 

$138.41 

$85.41 


Sites 


DOUBLE  CHANCES  OF  SIX-POINT  OR  LARGER  BULL  ELK 
38  39  40 


Difference 

Difference 

Difference 

CONSTANT: 

9.31981 

4.446134 

4.269649 

VAR  COEFF: 

-1.7672 

-0.84281 

-0.7505 

MEAN  LOGIT: 

$287.90 

($89.68) 

$391.65 

$91.18 

$478.80 

$107.76 

MEAN-OE.CVM: 

$143.76 

$17.15 

$173.43 

$90.13 

$221.70 

$83.29 

MEDIAN-LOGIT 

$195.15 

$174.81 

$195.46 

$75.16 

$295.62 

$210.21 

Sites 


REDUCE  NUMBER  OF  ELK  HUNTERS  SEEN  BY  HALF 


38 


39 


Difference 


40 


Difference 


Difference 


CONSTANT  5.3302  4.524324  3.674611 

VAR  COEFF:  -1.1111  -0.94921  -0.7232 

MEAN  LOGIT:  $261.06  ($116.52)  $279.97  ($20.50)   $377.85    $6.81 

MEAN-OE.CVM:  $53.25  ($73.36)   $82.43  ($0.87)    $95.31     ($43.10) 

MEDIAN-LOGIT  $121.17  $100.84    $117.50  ($2.80)    $160.94    $75.53 


Sites; 


CURRENT  CONDITION 
-II i2_ 


Al. 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT! 


2.51313 
-0.5315 
$375.98 
$181.16 
$113.08 


2.309059 

-0.52631 

$344.10 

$109.63 

$80.42 


6.081154 

-1.05934 

$469.58 

$178.81 

$311.22 


29 


Table  11. (continued) 


Sites ; 


DOUBLE  CHANCES  OF  SIX-POINT  OR  LARGER  BULL  ELK 
41  42  43 


Difference 


Difference 


Difference 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


4.90805 
-0.8586 
$483.72 
$242.90 
$303.79 


$107.74 

$61.74 

$190.71 


4.629274 

-0.79568 

$512.57 

$228.27 

$336.30 


$168.47 
$118.64 
$255.88 


12.54760 

-2.3524 

$268.66 

$176.82 

$207.26 


($200.92) 

($1.99) 

($103.97) 


Sites : 


REDUCE  NUMBER  OF  ELK  HUNTERS  SEEN  BY  HALF 


41 


42 


43 


Difference 


Difference 


Difference 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT; 


4.49167 
-0.8494 
$392.74 
$132.85 
$197.90 


$16.76 

($48.31) 

$84.82 


4.642441 

-0.95269 

$302.96 

$87.79 

$130.71 


($41.14) 
($21.84) 
$50.29 


4.538431 

-0.93249 

$305.07 

$83.96 

$129.93 


($164.51) 

($94.85) 

($181.29) 


KEY:  MEAN-LOGIT  =  The  truncation  is  set  at  the  bid  of  $1,100. 
MEAN-OE.CV.  =  Mean  of  the  hunter's  willingness  to  pay. 
MEDIAN-LOGIT  =  The  median  is  calculated  as  EXP ( -CONSTANT/VAR  COEFF.) 


30 


Table  12. Montana  elk  hunting  values  by  region. 


Region  1 


Current 
Condition 


Bigger 
Elk 


DLtt. 


1/2 
Crowds 


Diff  ■ 


CONSTANT: 
VAR  COEFF. : 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


2.8211 

-0.6697 

$271.97 

$100.59 

$67.52 


3.3919 

-0.6678 

$395.28 

$139.64 

$160.65 


$123.31 

$39.05 

$93.12 


4.0472 

-0.9061 

$247.53 

$72.90 

$87.06 


($24.44) 
($27.69) 
$19.54 


Region  2 


Current 
Condition 


Bigger 
Elk 


Diff. 


1/2 
Crowds 


Diff. 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


3.2044 
-0.8058 
$205.28 
$72.  11 
$53.34 


3.9178 

-0.8226 

$311.45 

$113.00 

$117.06 


$106.17 

$40.89 

$63.72 


3.73 

-0.8797 

$221.37 

$52.48 

$69.41 


$16.09 

($19.63) 

$16.07 


Region  3 


Current 
Condition 


Bigger 
Elk 


Diff. 


1/2 
Crowds 


Diff. 


CONSTANT: 
VAR  COEFF: 
MEAN  LOGIT: 
MEAN-OE.CVM: 
MEDIAN-LOGIT 


2.4712 

-0.5743 

$311.54 

$118.57 

$73.92 


4.3409 

-0.823 

$403.29 

$172.47 

$195.29 


$91.75 
$53.90 
$121.37 


4.1911 

-0.8763 

$300.87 

$91.26 

$119.43 


($10.67) 
($27.31) 
$45.51 


Region  4 


Current 
Condition 


Bigger 
Elk 


Diff. 


1/2 
Crowds 


Diff. 


CONSTANT: 

2.6749 

3.9126 

3.9286 

VAR  COEFF: 

-0.6027 

-0.7722 

-0.8155 

MEAN  LOGIT: 

$320.63 

$374.35 

$53. 

.72 

$320.61 

($0.02) 

MEAN-OE.CVM: 

$111.90 

$152.44 

$40. 

.54 

$94.17 

($17.73) 

MEDIAN-LOGIT: 

$84.62 

$158.67 

$74. 

.05 

$123.64 

$39.02 

KEY:  MEAN  LOGIT  =  The  truncation  is  set  at  the  maximum  bid  of  $1,100. 

MEAN-OE.CVM  =  Mean  of  the  hunter's  willingness  to  pay. 

MEDIAN-LGT  =  The  median  is  calculated  as  EXP  (  -CONSTANT  /  VAR.  COEFF.  ) 


31 


FIGURE  4 
WILLINGNESS  TO  PAY 

CURRENT  CONDITIONS 


\1 


K 


^ 


^ 


17. 


^ 


^ 


K 


^ 


b^ 


7^ 


^ 


t\ 


//. 


^ 


l\      I    LOGIT   MEAN 


REGION  NUMBER 

\77~X  OE  CVM 


Figure  4.  Elk  Hunters'  Willingness  to  Pay  for  Current  Huntinq  Conditions 


32 


Tables  11  and  12,  are  entered  in  the  integration  program,  which 
then  calculates  the  mean  bid  value. 

The  median  bid  amount,  presented  in  Tables  11  and  12  for  the 
analyses  without  preference  clusters  is  calculated  as  the  antilog 
of  the  negative  of  CONSTANT  divided  by  VAR  COEFF. 

Hunt  Area  and  Region  Average  Elk  Hunting  Benefits 

Table  11  presents  the  estimated  means  and  medians  of  willingness 
to  pay  for  Elk  hunting  in  Montana  for  the  by  Hunting  Area 
analysis.   Table  12  presents  the  means  and  medians  for  the  by 
Region  analysis.   For  the  by  Region  analysis,  the  data  was 
separated  into  the  five  administrative  Regions  in  Montana  that 
have  substantial  amounts  of  elk  hunting.   Since  Region  5  and 
Area  42  share  identical  boundaries,  the  results  for  Region  5  and 
Area  42  are  the  scune  and  can  be  found  in  Table  11. 

Table  12  presents  the  mean  and  median  willingness  to  pay  from 
grouping  the  above  sites  by  Montana  Department  of  Fish,  Wildlife 
and  Parks  Administrative  Regions.   Since  not  all  sites  in  each 
Region  are  represented,  the  Regional  values  reflect  a  somewhat 
restrictive  sample.   The  sample  of  sites  was  chosen  by  Montana 
Department  of  Fish,  Wildlife  and  Parks.   For  example.  Regions  1, 
2  4  and  5  represent  four  hunt  districts,  14  hunt  districts,  nine 
hunt  districts  and  12  hunt  districts,  respectively  (See  the  map 
for  exact  locations  of  hunt  districts  surveyed  in  this  analysis). 
However,  for  Region  3  all  of  the  hunt  districts  are  represented. 

Figure  4  displays  a  comparison  by  Region  of  willingness  to  pay 
amounts  for  the  current  conditions  of  selected  Hunt  Areas  within 
the  Region.   Both  the  logit  means  and  the  open-ended  means  follow 
the  same  pattern  by  Region.   The  relatively  high  value  for  Region 
5  may  be  due  to  the  fact  that  only  that  portion  of  Region  5  near 
Yellowstone  (Hunt   Area  42  on  the  Map)  is  included.   In  addition, 
Hunt  Area  42  is  relatively  close  to  the  major  population  center 
in  Montana,  that  being  Billings. 


33 


CHAPTER  VI 


ANALYSIS  OF  MONTANA  ELK  HUNTERS  STRATIFIED  BY  PREFERENCE  TYPE 


Hunter  Preference  Groupings 

Several  questions  included  in  the  survey  were  designed  to 
identify  the  primary  motivations  people  had  for  going  elk 
hunting,  the  particular  settings  they  preferred  to  hunt  elk  in 
(e.g.,  roaded,  unroaded)  and  the  types  of  hunting  experiences 
they  preferred. 

One  of  the  goals  of  this  study  and  another  way  it  is  different 
from  the  Montana  Baseline  Hunter  study  (Duffield,  1988)  is  the 
investigation  of  how  economic  values  varied  across  different 
types  of  hunters.   For  example,  other  researchers  (King  and  Hof, 
1985;  Richards,  1985;  and  Duffield  and  Allen,  1988)  determined 
the  value  of  trout  fishing  did  vary  by  different  angler 
motivations  and/or  preferences.   The  same  type  of  relationship 
may  be  present  for  elk  hunting.   For  example,  one  could 
hypothesize  there  are  meat  hunters  and  trophy  hunters.  It  is 
quite  possible  that  willingness  to  pay  for  both  the  current 
hunting  conditions,  and  enhanced  opportunities  to  harvest  a 
trophy  elk  would  be  different  for  these  two  different  types  of 
hunters.   In  one  sense,  the  concept  of  "market  segmentation"  is 
applied  to  the  case  of  elk  hunters  to  see  if  there  really  are 
different  "markets"  for  different  types  of  hunting  experiences. 

To  classify  sampled  hunters  into  the  different  hunter  types  a 
series  of  16  questions  were  asked  regarding  the  importance  of  16 
elk  hunting  motivations.   Among  the  possible  motivations  for  elk 
hunting:  the  importance  of  solitude,  harvesting  a  trophy  elk, 
being  in  the  outdoors,  for  the  meat,  to  view  scenery,  to  hunt 
with  family  members  or  friends  and  to  be  in  a  natural  setting. 
Another  interpretation  of  these  factors  relates  to  the  type  of 
hunting  experience  the   elk  hunter  desired  to  have  on   his  trip. 
The  hunter  rated  the  importance  of  these  motivations  on  a  four 
point  interval  scale. 

A  cluster  analysis  package  (SPSSx)  was  used  to  identify  subgroups 
of  hunters  based  on  their  responses  to  these  motivational 
questions.   That  is,  the  program  generates  a  "hunter  profile" 
associated  with  a  certain  combination  of  responses  that  are 
relatively  unique  compared  to  another  combination  of  responses. 
These  mutually  exclusive  combinations  of  responses  each  reflect 
a  different  motivational  cluster  or  hunter  experience.   Thus, 
hunters  with  similar  ratings  for  important  and  unimportant  items 
have  fairly  homogenous  preferences  and  are  therefore  grouped 
together.   In  our  study  Allen  (1988)  created  four  different 


34 


clusters  that  represented  four  distinct  hunter  clusters  or 
preference  sets. 

These  four  hunter  types  are:  (1)  Multiple  Experience  hunters,  who 
are  serious  hunters  with  dual  harvest  objectives-meat  and  trophy 
but  who  also  stress  enjoyment  of  solitude;  (2)  Meat  Hunters  whose 
primary  objective  in  hunting  is  to  obtain  the  meat;  (3)  Trophy 
Hunters  whose  primary  objective  is  to  harvest  a    trophy  bull  elk 
and  test  their  hunting  skills;  (4)  "Outdoorsmen"  that  rate  being 
in  the  out  doors  and  solitude  as  the  most 

important  reasons  for  hunting.   For  a  more  detailed  description 
of  the  clusters  see  Allen  (1988). 

Economic  Analysis  of  Each  Grouping 

The  first  step  in  performing  the  analysis  was  to  create  four  data 
sets  that  contained  hunters  belonging  to  the  respective  cluster. 
Then  separate  logit  equations  were  estimated  and  benefits 
calculated  for  both  the  logit  equation  and  the  open-ended 
willingness  to  pay  questions.   The  number  of  hunters  in 
each  cluster  is  as  follows:   Cluster  1=331,  Cluster  2=255, 
Cluster  3=253  and  Cluster  4=676. 

Statistical  Results 

Table  13  presents  the  logit  equations  for  each  cluster  for  the 
three  valuation  scenarios:  current  conditions,  double  chances  of 
harvesting  a  6pt  or  better  elk  and  reduce  the  number  of  other 
hunters  seen  in  half. 


35 


Table  13a.   Logit  equations  for  Montana  elk,  by  cluster,  current 
conditions  ( t-statistics  in  parentheses). 


Cluster 


Const, 


J^fiBIH. 


jj:ri£S_ 


LINCQME 


LELKSEEN LHTRSEEN 


-3.8786 
(-2.17) 

0.7683 
(0.36) 

-1.2231 
(-0.66) 

-1.7571 
(-1.44) 


-0.6202 
(-5.90) 

-0.7941 
(-5.49) 

-0.5648 
(-4.45) 

-0.7623 
(-9.46) 


-0.021 
(-0.28) 

-0.2863 
(-2.73) 

-0.2911 
(-2.22) 

-0.2378 
(-3.73) 


0.638 
(3.59) 

0.2065 
(1.04) 

0.3834 
(2.20) 

0.5012 
(4.22) 


0.0985 
(2.34) 

0.  1493 
(3.03) 

0.0862 
(1.97) 

0.1554 
(5.62) 


0. 1084 
(1.32) 


Table  13b, 


Cluster 


Double  chances  of  harvesting  a  six-point  or  larger  elk 
(t-statistics  in  parentheses). 


Const  I 


LBULBID 


LTRIPS 


LINCQME 


LELKSEEN LHTRSEEN 


1 

-0.7953 

-0.8558 

-0.1134 

0.5193 

0.0425 

(-0.45) 

(-6.71) 

(-1.42) 

(3.01) 

(1.04) 

2 

3.9758 

-0.9793 

-0.0256 

0.0913 

(6.09) 

(-6.97) 

(-0.26) 

(1.25) 

3 

2.7673 

-1.1444 

-0.3135 

0.3605 

0.0837 

0.0681 

(1.29) 

(-6.93) 

(-2.15) 

(1.81) 

(1.79) 

(1.01) 

4 

-0.0346 

-0.7431 

-0.1696 

0.3582 

0.0693 

0.07623 

(-0.03) 

(-8.84) 

(-2.74) 

(3.16) 

(2.66) 

(2.00) 

Table  13c.   Reduce  number  of  elk  hunters  seen  by  half  (t-statistics  in 
parentheses)  . 


Cluster Const. 


LCWDBID 


iTRI£S_ 


LINCQME 


LELKSEEN    LHTRSEEN 


1 

-1.8796 

-0.9637 

-0.  1014 

0.609 

0.1659 

(-1.04) 

(-7.13) 

(-1.28) 

(3.34) 

(3.77) 

2 

2.416 

-0.9916 

-0.0752 

0.1493 

0.048 

0.  1154 

(1.27) 

(-6.82) 

(-0.74) 

(0.84) 

(1.10) 

(1.54) 

3 

0.3834 

-0.8705 

-0.0545 

0.3803 

0.0622 

(0.21) 

(-6.54) 

(-0.42) 

(2.13) 

(1.41) 

4 

-0.1924 

-0.8637 

-0.1731 

0.3912 

0.112 

0.0681 

(-0.16) 

(-9.81) 

(-2.73) 

(3.33) 

(4.07) 

(1.71) 

36 


As  can  be  seen  in  Table  13,  all  of  the  coefficients  on  bid  amount 
(CRBID,  BULBID,  and  CWDBID)  are  significant  at  the  99%  level. 
Most  of  the  other  variables  were  significant  at  the  90%  level  or 
better.  The  signs  of  the  variables  are  generally  as  expected.  The 
probability  of  paying  a  higher  trip  cost  increased  with  income 
and  number  of  elkseen.   In  Table  13c,  the  willingness  to  pay  to 
reduce  the  number  of  hunters  seen  by  half,  goes  up  as  the  number 
of  other  hunters  seen  on  this  trip  increased.  That  is,  the  more 
crowded  it  was,  the  more  hunters  were  willing  to  pay  to  reduce 
crowding . 

Benefit  Estimates  by  Group  and  Comparison  of  Different  Hunter 
Groupings 

Table  14  presents  the  net  willingness  to  pay  of  elk  hunters  in 
each  of  the  four  clusters.   Figures  5  and  6  present  a  comparison 
of  elk  hunter  benefits  under  current  condition  and  double  chances 
of  harvesting  a  six-point  elk. 


37 


Table  14. Economic  values  by  Montana  elk  hunter  preference  clusters. 


Cluster  1; "Multiple  Experience  Hunter" 


Current 
Condition 


Bigger 
Elk 


Diff- 


1/2 
Crowds 


Diff. 


MEAN-LOGIT: 

$300.45 

$380, 

,40 

$79. 

.95 

$258.96 

($41.49) 

MEAN-OE.CVM: 

$105.49 

$126. 

.40 

$20. 

.91 

$96.12 

($9.37) 

MEDIAN-LGT: 

$78.67 

$178, 

.24 

$99. 

.57 

$101.35 

$22.68 

Cluster  2; "Meat  Hunter' 


Current 
Condition 


Bigger 
Elk 


J2iii_ 


1/2 

Crowds 


Diff. 


MEAN-LOGIT: 

$164.78 

$195.37 

$30, 

.59 

$181.48 

$16, 

.70 

MEAN-OE.CVM: 

$64.09 

$83.74 

$19, 

.65 

$74.44 

$10, 

,35 

MEDIAN-LGT: 

$35.11 

$68.81 

$33, 

.70 

$61.57 

$26, 

,46 

Cluster  3; "Trophy  Hunter' 


Current 
Condition 


Bigger 
Elk 


Diff. 


1/2 
Crowds 


Diff 


MEAN-LOGIT: 

MEAN-OE.CVM: 

MEDIAN-LOGIT; 


$360.32 
$110.95 
$113.50 


$445.76 
$167.28 
$305.53 


$85.44 
$56.33 
$192.03 


$343.35 
$137.59 
$151.20 


Cluster  4; "Outdoorsmen' 


($16.97) 

$26.64 

$37.71 


Current 
Condition 


Bigger 
Elk 


Diff. 


1/2 
Crowds 


Diff. 


MEAN-LOGIT: 

$248.01 

$346, 

,98 

$98, 

.97 

$249.54 

$1.53 

MEAN-OE.CVM: 

$91.98 

$113, 

.02 

$21, 

.04 

$97.39 

$5.41 

MEDIAN-LOGIT: 

$72.27 

$135, 

.22 

$62, 

.94 

$84.95 

$12.67 

All  Clusters  Combined 


Current 
Condition 


Bigger 
Elk 


Diff. 


1/2 
Crowds 


Diff. 


MEAN- 

-LOGIT: 

$262 

.31 

$345, 

.44 

$83. 

.13 

$258 

.69 

($3 

.62) 

MEAN- 

-OE.CVM: 

$93. 

61 

$119, 

.89 

$26. 

.28 

$99. 

13 

$5.! 

52 

MEDIAN-LOGIT 

$72. 

27 

$135, 

.22 

$62. 

.94 

$84. 

95 

$12 

.67 

KEY:  MEAN  LOGIT  =  The  truncation  is  set  at  the  maximum  bid  of  $1,100. 

MEAN-OE.CVM  =  Mean  of  the  hunter's  willingness  to  pay. 

MEDIAN-LGT  =  The  median  is  calculated  as  EXP  {  -CONSTANT  /  VAR.COEFF.  ) 


38 


As  Figures  5  and  6  indicate.  Trophy  hunters  (Cluster  #3)  have  the 
highest  values  for  elk  hunting.  This  pattern  is  true  whether  one 
looks  at  the  mean  from  the  logit  model  or  the  open-ended  CVM. 

Figure  7  presents  the  incremental  willingness  to  pay  for  double 
chances  of  harvesting  a  6pt  or  larger  bull  elk.   All  types  of 
hunters  value  the  opportunity  to  double  chances  of  harvesting  a 
six-point  bull  elk.   Focusing  on  the  logit  mean  values,  the 
trophy  hunters  and  the  "outdoorsmen"  (cluster  #4)  have  the 
highest  increase  in  willingness  to  pay  for  doubling  chances  of 
harvesting   a  six-point  or  larger  bull  elk.   Focusing  on  the 
open-ended  willingness  to  pay  value,  the  trophy  hunters  have  the 
largest   increase  in  value,  with  outdoorsmen,  meat  hunters  and 
"multiple  experience  hunters"  all  about  equal  in  terms  of  their 
increase  in  value. 

Figure  8  illustrates  the  relationship  between  additional 
willingness  to  pay  and  reducing  the  number  of  hunters  seen  by 
one-half.   The  outdoorsmen  (cluster  #4),  who  ranked  solitude  as 
their  second  most  important  trip  attribute,  has  a  small  but 
positive  willingness  to  pay  for  reduction  in  crowding.   However, 
meat  hunters  have  the  highest  additional  willingness  to  pay  for 
reduction  in  crowding.   Using  the  open-ended  CVM  approach,  three 
out  of  the  four  clusters  appear  to  derive  benefits  from  reduced 
crowding.   However,  most   elk  hunters  do  not   seem  to  derive 
significant   benefits  from  reducing  crowding  in  the  Hunt  Areas 
analyzed  in  Montana.   Note  that  changes  in  willingness  to  pay  of 
less  than   $10-20  do  not  likely  represent  statistically 
significant  changes.   This  could  be  due  to  the  fact  that  elk 
hunters  in  Montana  do  not  see  many  other  hunters.   Specifically, 
elk  hunters  indicated  in   the  survey  they  saw  about  10-20  other 
hunters  on  a  6.5  day  hunting  trip  or  about  2  hunters  per  day.   At 
this  low  rate,  it   is  not  too  surprising  that  hunters  are  not 
willing  to  pay  to  reduce  the  number  of  other  hunters  in  half.   A 
comparison  to  California  deer  hunters  is  underway  to  determine  if 
and  how  much  willingness  to  pay  rises  as  the  number  of  others 
seen  increases. 

In  general,  stratification  of  hunters  by  primary  motivation  or 
type  of  elk  hunting  experience  desired  provided  some  additional 
insight  into  the  make  up  of  the  overall  sample  willingness  to  pay 
values.   Specifically,  the  average  value  reflects  different 
levels  of  benefits  that  vary  systematically  between  different 
types  of  hunters.   Resource  management  actions  (timber 
harvesting,  roading,  livestock  grazing)  and  hunting  regulations 
may  affect  these  different  groups  of  hunters  in  different  ways. 
These  differential  affects  should  be  kept  in  mind  when  performing 
impact  analyses  of  resource  management  actions  or  hunting 
regulations . 


39 


FIGURE  5 


WILLINGNESS  TO  PAY 
CURRENT  CONDITIONS 


MEAN  WTP  IN  DOLLARS 


400 


300  - 


200  - 


TOO  - 


Multiple  Experience       Meat  Hunter  Trophy  Hunter  Outaoorsmen 

HUNTER  TYPES 


LOGIT  CVM  MEAN 


OPEN  ENDED  CVM  MEAN 


40 


FIGURE  6 

WILLINGNESS  TO  PAY 

DOUBLE  CHANCES  OF  HARVESTING  6PT  ELK 


500 


Mean  WTP  m  Dollars 


Multiple  Experience        Meat  Hunter  Trophy  Hunter  Ouidoorsmen 

HUNTER  TYPES 


LOGIT  CVM  MEAN 


OPEN  ENDED  CVM  MEAN 


41 


FIGURE  7 

DIFFERENCE  IN  WTP  FOR  6PT  ELK 


MEAN  WiK  IN  L>o'L_Af-ii 


120 


100  - 


Multiple  Experience       Meat  Hunter  Trophy  Hunter  Outdoorsn-.en 

HUNTER  TYPES 


LOGIT  CVM  MEAN 


OPEN  ENDED  CVM  MEAN 


42 


FIGURE  8 


DIFFERENCE  IN  WTP 
TO  SEE  HALF  AS  MANY  HUNTERS 


MEAN  WTP  IN  DOLLARS 


Multiple  Experience       Meat  Hunter  Trophy  Hunter  Outdoorsmen 


HUNTER  TYPE 

LOGIT  CVM  MEAN        ^P  OPEN  ENDED  CVM  MEAN 


43 


CHAPTER  VII 


CONCLUSION 


The  current  value  of  elk  hunting  was  successfully  estimated  using 
the  Contingent  Valuation  Method.   In  addition,  the  change   in 
value  of  elk  hunting  was  estimated  for  doubling  chances  of 
harvesting  a  6pt  or  larger  bull  elk  and  for  reducing  the  number 
of  other  hunters  seen  in  half.   These  scenarios  were  valued  for 
five  Regions  and  for  18  Hunt  Areas  in  Montana.   The  Hunt  Areas 
contained  nearly  70  Hunt  Districts. 

At  the  State  level,  the  value  of  current  elk  hunting  conditions 
is  $262  per  trip.   That  is,  elk  hunters  would  be  willing  to  pay 
an  additional  $262  per  trip  for  the  opportunity  to  hunt  elk  in 
their  current  Hunt  Area.   This  value  increases  to  $345  per  trip 
if  the  chances  of  harvesting  a  6pt  or  larger  bull  elk  doubled. 
The  current  value  of   $262  does  not  increase  significantly  for 
reducing  by  one  half  the  number  of   other  elk  hunters  seen.   This 
may  be  due  to  the  currently  low  number  of  other  elk  hunters  seen 
per  day  in  Montana.   The  value  per  hunter  day  under  current 
conditions  is  $39.90  per  day  or  $62  per  12-hour  Recreation 
Visitor  Day. 

This  study  also  measured  the  economic  value  of  elk  hunting  by 
hunter  preference  type.   Four  preference  types  were  defined 
relative  to  primary  motivations  for  deer  hunting.   These 
motivations  included  the  importance  of  being  in  the  out-of-doors, 
solitude,  harvesting  a  trophy  elk,  being  in  a 

natural  setting,  etc..   The  net  economic  values  or  willingness  to 
pay  did  vary  substantially  by  hunter  preference  type  or  cluster. 
The  valuation  by  hunter  type  demonstrated  that  there  can  be  a 
substantial  amount  of  variation  in  the  mean  values:  trophy  elk 
hunters  place  very  high  values  on  elk  hunting 

opportunities  ($360  per  trip)  while  other  hunter  types  placed 
much  lower  values  ($164  per  trip). 

We  expect  the  value  of  improving  opportunities  to  harvest  a 
trophy  elk  would  be  worth  significantly  more  to  one  hunter  type 
than  another.   This  pattern  is  evident  using  the  willingness  to 
pay  amounts  derived  from  both  the  open-ended  contingent  valuation 
questions  and  the  dichotmous  choice  contingent  valuation 
questions . 


44 


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47 


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